Excel sheets, endless email threads, and scattered client feedback – sound familiar? Yeah, we’ve all been there. Imagine that, but multiplied by numerous clients and endless creative projects. Ooooof…. Luckily, the team at PLEJ.pl and their social media managers found a smarter way.
Meet PLEJ: The Creative Powerhouse in Poland 🇵🇱
PLEJ isn’t your run-of-the-mill marketing agency. They don’t split hairs about ATL, BTL, or digital – it’s all about creating experiences and emotional connections with their campaigns. Whether they’re working on major events or integrated campaigns, their creativity always takes center stage.
But even award-worthy creativity can get bogged down in tedious logistics – especially when you have multiple clients with various needs and frequent revisions.

When Excel Sheets Ruled the World (And Not in a Good Way)
Before Kontentino, PLEJ’s biggest headache? Total collaboration chaos.
The team recalls the struggle all too well – no central space to manage content, no easy way to keep feedback in one place, and definitely no smooth back-and-forth with clients. Everything lived in scattered Excel files and email threads, making collaboration feel more like damage control than teamwork.

Karol Gagatko, Head of Communication at PLEJ, shares that the team often found themselves repeatedly explaining things to clients, digging through inboxes, and battling version control nightmares and always-changing-their-mind clients. Not exactly a productive use of time for a team built on creativity, hm?

🫶🏻 Feature Crush Alert: What PLEJ Loves Most About Kontentino
Two words: Collaborative Streams. PLEJ loves that Kontentino allows “two separate streams – one for internal agency discussions, another for client communication.” This ensures that private internal brainstorms stay exactly where they belong – away from client eyes.
Another huge win? Direct publishing. No more manual uploading and endless copy-pasting – Kontentino streamlined their workflow beautifully.

So what now?
Since switching to Kontentino, PLEJ has slashed their content creation time dramatically. They’ve eliminated multiple revisions caused by clients changing their minds or forgetting previous comments, extremely frustrating, right? Workflow is now structured and process management much much easier, resulting in noticeably improved efficiency and productivity.
Considering they spend around 25-30 hours a week managing social media, with about 80% of that within Kontentino, those hours add up quickly. And it is no joke! We’re talking about up to 96 hours saved every single month! Imagine reinvesting those precious hours into creativity, strategy, and coming up with ideas that actually excite you (and your clients).
Client communication got a serious upgrade, too 👇🏻

With everything neatly organized in Kontentino, revisions decreased, and overall collaboration significantly improved.
Finally, Real Social Media Happily Ever After
When PLEJ first explored Kontentino, they just wanted relief from spreadsheet nightmares. Many years later, they got much more than that. Kontentino has given PLEJ structure, efficiency, and, most importantly, time – time they now reinvest in creativity, strategy, and meaningful client interactions.
Today, collaboration flows effortlessly, productivity is at an all-time high, and PLEJ’s clients are happier than ever. Instead of drowning in revisions and disorganized email threads, PLEJ spends their days crafting campaigns that connect, inspire, and resonate emotionally. In short, Kontentino hasn’t just simplified their workflow – it’s helped PLEJ redefine what their agency can achieve, with just a little help 🪄.
And as the PLEJ team reflects on their journey, it’s clear Kontentino was more than a good decision – it was an essential step towards any agency’s growth and success.